Q. What is God’s chief end in preaching? A. God’s chief end in preaching is to glorify his name. The LORD passed before him and proclaimed, “The LORD, the LORD, a God merciful and gracious, slow to anger, and abounding in steadfast love and faithfulness.” Exodus 34:6 Above everything else, those of us who are called to preach need to know that God is love (1 John 4:8). The church’s great news to a dying world is that there is a living God, whose love for his creation is inexhaustible.